SEO Tools Docs

Choose and create a report

Start with your SEO question, select a campaign, and open the tool that answers it.

Start with one question you want the report to answer. That makes it easier to choose the right tool and keep the results useful.

Choose your starting point

Your questionOpen in the sidebar
Where does my website rank?Rank Tracker
Which keywords should I research?Keyword Research
Which websites compete in search?SEO Competitors
What appears in the search results?SERP Snapshot
What should I inspect on a page?OnSite Analysis

The sidebar also includes Keyword Lists, Broken Links, Backlinks, and Local Heatmap. Open the relevant tool to check its available options.

Create your first rank tracking report

  1. Select or create a campaign for your website.
  2. Open Rank Tracker, then New Rank Tracker Report.
  3. Choose the report scope, search engine, device, and result depth.
  4. Add your website, keywords, and locations.
  5. Review the summary, select I confirm the inputs are correct, and click Create Report.

See create a rank tracking report for the complete walkthrough.

Find the result again

Open Reports Library and search for the report name. Give each report a useful name that identifies its market or device, such as Booking US Mobile.

Before creating another report, check whether the campaign already has one that answers the same question.