Check visibility on a local grid

Create a Local Heatmap and inspect search results at individual points around a chosen location.

Use Local Heatmap to compare visibility around a geographic centre. Each grid point represents a separate search location.

Create the grid

Select your campaign, open Local Heatmap, and select New Report.
In Domain & Name, name the report and enter the target domain without https://.
In Grid Configuration, choose 3 × 3, 6 × 6, or 9 × 9. Set the distance between points in kilometres or miles.
In Centre Location, search for an address and select Search, or click the map. Check the centre before continuing.
Choose Google for organic website rankings or Google Local for local pack and map results.
Add your keywords, one per line or separated by commas. Review the domain, grid, centre, engine, and keywords, then select Create Report.

Start with a 3 × 3 grid and one keyword: nine search locations. The Report Summary shows the total SERPs before you submit. Larger grids and more keywords increase the work.

Interactive example · Booking.com · US

New Local Heatmap Report

Track your local search visibility across a geographic grid.

Step 3: Centre Location

Click map or search address

Search Address or click on the map

New York · Illustrative map

The selected point will be the centre of the grid. All other grid locations are calculated automatically from this point.

Sample data. Try the controls; changes stay in this example.

Read the map

Wait for the report to complete. Choose the keyword when the report contains more than one. The map legend groups positions into ranking bands.

Click a grid cell to see the results collected there. The table below the map lists each location and the reported position for your domain.

Interactive example · Booking.com · US

Booking US New York grid

Local visibility grid for booking.com

Domain

booking.com

Search Engine

Google

Grid

3×31 mile per cell

Centre

New YorkTimes Square, United States

Avg. Position

5.339 / 9 cells ranked

Grid Map

New York · Illustrative map

Rank#1#2–3#4–7#8–10#11–15#16–2021+-

Grid Positions for booking.com

Address	hotels in New York
	4
	2
	6
	3
	1
	5
	9
	7
	11

Sample data. Try the controls; changes stay in this example.

If a cell shows a dash, inspect its results before drawing a conclusion. Check the exact domain, including any www variation. A missing target match does not by itself prove that every page from the website is absent from the captured results.

Use the map to find locations worth investigating, then compare the pages competing there. For named cities instead of a grid, use city rank tracking.