Discover keyword ideas

Use Keyword Research when you need ideas for what to target next. If you already have a shortlist, use Search Volume to check its demand.

Start with a topicCopy Anchor Link

1. Select your project, then open Keyword Research → New Research.
2. Give the report a recognizable name, such as Booking hotel ideas.
3. Select Google Ads → Keywords For Keywords.
4. Enter up to 20 seed keywords, one per line or separated by commas. For booking.com, start with hotels in New York and hotels in Chicago.
5. Search Location and select your target country. Our hotel example uses United States and en in Language for English searches.
6. Leave optional settings unchanged for a first report, then select Run Research. Open the completed report from Recent Reports.

Interactive example · Booking.com · USReset

New Keyword Research

Report Name *

Google Ads

Endpoint

Search VolumeMonthly search volume for up to 1,000 keywordsKeywords For SiteRelevant keywords for a domain or URLKeywords For KeywordsKeyword suggestions for up to 20 seed keywords

Keywordshotels in New York hotels in Chicago

2 / 20

Location (optional)United States

Language (optional)

Search Partners

Include partner networks

Adult Keywords

May return no data

Date From (optional)

Date To (optional)

Sort ByRelevanceSearch VolumeCompetition IndexLow Top-of-Page BidHigh Top-of-Page Bid

CancelRun Research

Sample data. Try the controls; changes stay in this example.

Start with a few closely related seeds. A focused topic is easier to turn into a useful content plan than a large collection of unrelated terms.

Read the resultsCopy Anchor Link

The report shows keyword ideas alongside Search Volume, Competition, Comp. Index, CPC, Low Bid, and High Bid. Click a column heading to sort, or use Columns to choose what you see.

CPC (cost per click) is always shown in USD (US dollars) in Keyword Research, regardless of the selected country or language.

Interactive example · Booking.com · USReset

Booking hotel ideas

Google AdsKeywords For KeywordsUnited Statesen

Search Volume TrendHide

hotels in New Yorkhotels in Chicagohotels in Miami

Results (6 rows)

Export CSVSave to ListCreate ReportColumns

Keyword	Search Volume	Competition	Comp. Index	CPC	Low Bid	High Bid
hotels in New York	74,000	HIGH	89	$2.80	$1.20	$5.40
hotels in Las Vegas	60,500	HIGH	93	$3.20	$1.40	$6.20
hotels in Chicago	40,500	MEDIUM	62	$2.10	$0.90	$4.10
hotels in Miami	33,100	HIGH	84	$2.65	$1.15	$5.10
hotels in Boston	22,200	MEDIUM	58	$1.95	$0.80	$3.80
hotels in San Francisco	18,100	HIGH	81	$2.90	$1.25	$5.60

Showing 1 to 6 of 6

Sample data. Try the controls; changes stay in this example.

• Use Search Volume to compare demand for relevant terms.
• Read the Search Volume Trend to spot changes over time. Hide gives the table more room; Show restores the chart.
• Treat competition and bid figures as advertising metrics, not organic ranking difficulty.

For booking.com, terms such as hotels in New York, hotels in Chicago, and hotels in Miami suggest different content needs. Keep the ones your website can answer well, rather than choosing only the highest volume.

Keep the useful ideasCopy Anchor Link

Select Save to List to create a list from all keywords or only keywords with volume. Enter a list name and select Save Keywords. You can also choose Append to existing list when a list already exists.

Export CSV offers all keywords or keywords with volume. Create Report offers Rank Tracker, SERP Snapshot, and Heatmap as next steps. Review the report settings before running it.

See Keyword Lists to organize a shortlist for reuse.

Start from a website insteadCopy Anchor Link

In New Research, choose Google Ads → Keywords For Site. Enter the Target Domain / URL, then choose Specific Page or Entire Site. Set your market and language, name the report, and select Run Research.

Choose another research viewCopy Anchor Link