SEO Tools Docs

OnSite Analysis

Audit a page on mobile and desktop, find the biggest improvements, and export a practical fix list.

Find what is slowing a page down and which technical improvements to make first. OnSite Analysis opens the On-page Audit workspace, with Lighthouse results from Google PageSpeed Insights.

Run a page audit

  1. Select your project from the top-left project menu.
  2. Open OnSite Analysis and click New Audit.
  3. Enter the full Page URL, including https://. For example, https://booking.com/.
  4. Under Device Strategy, choose Mobile, Desktop, or both.
  5. Leave Recurring Audit off for a one-time check. Click Run Audit.
  6. Return to Audit History and open the completed audit.
Interactive example · Booking.com · US

On-page AuditNew Report

New On-page Audit

Run Lighthouse Audit

Analyze performance, accessibility, SEO, and best practices via Google PageSpeed Insights.

Enter the full URL including https://

Device Strategy

Google uses mobile-first indexing. We recommend checking both.

Sample data. Try the controls; changes stay in this example.

Start with one important page, such as your homepage or a landing page losing traffic. An audit checks the URL you enter, so use Broken Links when you want to crawl links across a site.

Turn the results into a fix list

Open the Audit tab and choose Mobile or Desktop to view that device's results.

ResultHow to use it
PerformanceFind loading and rendering problems.
AccessibilityReview automated checks that affect how people use the page.
Best PracticesReview technical recommendations.
SEOCheck the page's basic technical SEO signals.
Core Web Vitals panelInspect the reported timing and layout metrics alongside the scores.

Under Action Plan, start with Biggest Wins for the largest opportunities or Quick Wins for a smaller first pass. Read the individual finding and its estimated saving before choosing a fix.

Interactive example · Booking.com · US

On-page AuditReport

Audit: booking.com

https://booking.com/city/us/new-york.html
Sep 24, 2026
66

Performance

Needs Improvement
100

Accessibility

Good
100

Best Practices

Good
100

SEO

Good

Core Web Vitals

FCP3.4 s
LCP7.9 s
TBT40 ms
CLS0
SI4.8 s

Action Plan

Est savings of 357 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity.

Est savings of 780 ms

Redirects introduce additional delays before the page can be loaded.

Est savings of 18 KiB

Minifying CSS files can reduce network payload sizes.

Est savings of 62 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content.

Audit Details

Strategy
Mobile
Lighthouse
13.4.1
Captured
Sep 24, 2026

Fix Plan

0

0 / 0 Done

Sample data. Try the controls; changes stay in this example.

For example, the illustrated mobile audit highlights unused JavaScript and multiple redirects. That gives the developer a clear place to start. A high SEO score does not mean the page will rank first, and automated accessibility checks do not replace manual review.

After making changes to your website, use Run Audit again to check the result. Compare the same URL and device, and check the capture date before treating an older report as current.

Export the findings

Open Export and choose:

  • Export PDF Summary for a report to review with your team.
  • Export Opportunities (CSV) for a working list of improvements.
  • Download JSON for the underlying audit data.

Content analysis

The Content tab is separate from the technical audit. If it shows Content Analysis Not Active, keyword density, heading analysis, and content suggestions are not included in that report yet. The tab offers Enable Content Module; a completed technical audit alone does not mean content analysis is enabled.

If a saved report says No audit data available, return to Audit History and open another completed audit, or run a fresh check of the correct URL.