SEO Tools Docs

Read your ranking report

Filter ranking results, inspect keyword history, and find changes worth investigating.

Use a rank tracking report to see where you rank and which keywords need a closer look.

Focus the overview

  1. Open a report from Rank Tracker, such as the existing Booking US report in our example campaign.
  2. In Overview, select the search engine. Keep All Locations for a broad view or choose one location for a closer comparison.
  3. Choose 7D, 30D, 90D, or All to set the time range.
  4. Review Avg Position, Top 3, Top 10, Winners, Losers, and Not Found for a quick picture of the results.
  5. Use Quick Filter to focus the keyword table: All Keywords, Winners, Losers, Top Movers, Top 10, or Not Found.

Check the report's device before comparing results. Desktop or Mobile may be disabled when the report only contains data for the other device.

Interactive example · Booking.com · US
Rank TrackerCompletedG

Booking US

Booking.com · booking.com · United States

Overview
Quick Filter:

Avg Position

6.20

Top 3

1

Top 10

4

Winners

3Improved ranking

Losers

1Dropped ranking

Not Found

1of 6 keywords

Ranking History

google · Desktop · 30D view

1102030Start of periodLatest
BestActions
hotels in New York2↑ 2140,500
hotels in Chicago4222,200
hotels in Las Vegas5↑ 2360,500
hotels in Miami8↑ 3633,100
hotels in Boston12↓ 1818,100
hotels in San Francisco--14,800
Showing 1–6 of 6Page 1 of 1

Sample data. Try the controls; changes stay in this example.

Investigate a keyword

Search the table for a keyword. Compare its location rankings and Best value, and use Volume where available to add search-demand context. Use Columns to choose which information is visible.

Select the keyword in Ranking History to see its available ranking trend. Start with Losers or Top Movers to find changes to investigate, then compare the same keyword, location, engine, and device over time.

A Not Found result should be read alongside the report's result depth. It does not, by itself, establish that a website is absent from every search result.

Interactive example · Booking.com · US
Rank TrackerCompletedG

Booking US

Booking.com · booking.com · United States

Overview
Quick Filter:
BestActions
hotels in New York2↑ 2140,500
hotels in Chicago4222,200
hotels in Las Vegas5↑ 2360,500
hotels in Miami8↑ 3633,100
hotels in Boston12↓ 1818,100
hotels in San Francisco--14,800
Showing 1–6 of 6Page 1 of 1

Sample data. Try the controls; changes stay in this example.

Check the settings or export the data

Open Details to confirm the domain, scope, device, language, number of results, engines, and keywords. These settings help explain why two reports may show different rankings.

Use Export CSV to work with the table outside GeoRanker. For ongoing tracking, set a monitoring schedule.