Inspect a SERP snapshot
Capture search results for a keyword, location, and device, then inspect the competing pages.
See the results your page is competing with for a specific search. A SERP Snapshot captures a point in time; use it to understand the result types, titles, and pages in that market.
Create the snapshot
- Select your campaign and open SERP Snapshot.
- Select New SERP Report. Give it a clear name and enter up to 10 keywords. You can also use From List or Import CSV.
- Select the search engines, result depth, and Desktop or Mobile. Choose 10 results to inspect the first ten captured positions.
- Choose a country and, if needed, a state/region or city. Select Add for each location. Leave the city blank to target the whole country.
- Select Create Report. Wait until the keyword has a result count instead of PENDING.
- Open the keyword row to see its captured results.
Our illustrated example uses hotels in New York, Google, desktop, United States, and 10 organic results. Scroll through all ten to compare the pages competing for that search.
Booking US SERP
Booking.com · United States
Results
12Unique Domains
10Ads Found
2Your Best Rank
1The best hotels in New York, United States
booking.com/city/us/new-york.html
Find your next stay in New York. Explore hotels by neighborhood, facilities and guest reviews.
New York hotels and places to stay
expedia.com/city/us/new-york.html
Compare places to stay in New York, from central city hotels to quieter neighborhood stays.
Hotels in New York, NY
hotels.com/city/us/new-york.html
Browse hotels near popular New York attractions and choose a location for your next trip.
New York City hotels and traveller reviews
tripadvisor.com/city/us/new-york.html
Explore traveler reviews and discover hotels across Manhattan, Brooklyn and beyond.
New York hotels, accommodation and stays
agoda.com/city/us/new-york.html
Find a stay for your next New York trip, with hotel options for a range of travel styles.
Compare hotels in New York
trivago.com/city/us/new-york.html
Compare hotel options in New York and explore accommodation across the city.
Hilton hotels in New York
hilton.com/city/us/new-york.html
Explore Hilton properties in New York with room options for business and leisure trips.
Marriott hotels in New York City
marriott.com/city/us/new-york.html
Discover Marriott hotels across New York City, close to the places you want to visit.
Discover New York with Accor
accor.com/city/us/new-york.html
Explore Accor hotel brands and plan a New York stay around your itinerary.
IHG hotels in New York
ihg.com/city/us/new-york.html
Find IHG hotels in New York and discover locations for your next city visit.
Discover your next stay in New York
hotels.com/new-york
SponsoredBrowse hotel options for your New York trip. Illustrative sponsored result.
Plan a New York hotel stay
expedia.com/new-york-hotels
SponsoredExplore hotels and find a location that fits your plans. Illustrative sponsored result.
Google · Desktop · New York, United States
Sample data. Try the controls; changes stay in this example.
Find the useful details
Use the engine, location, and device controls to stay in the right search context. Switch between All, Organic, and Ads. The summary shows the result count, unique domains, ads found, and your best rank when available.
Each result includes its position, title, URL, and snippet. Copy URL lets you take a page into your own research. Back to Keywords returns to the keyword list.
Look for the kinds of pages that appear repeatedly: category pages, articles, homepages, or local listings. Match your page to the search intent before changing its title or content.
A snapshot describes the selected capture, not every search a user may see. For changes over time, set up rank tracking.