Check keyword search volumes

Search Volume checks the terms you provide. Use keyword discovery first if you need ideas to expand that shortlist.

Create a volume reportCopy Anchor Link

1. Select your project and open Keyword Research → New Research.
2. Enter a report name, such as Booking hotel volumes.
3. Select Google Ads → Search Volume.
4. Paste your keywords, one per line or separated by commas. The form accepts up to 1,000 keywords.
5. Select the target country in Location and enter a language code in Language. For English searches about hotels in the US, choose United States and enter en.
6. Select Run Research. Open the completed report in Recent Reports.

For a first booking.com comparison, try:

hotels in New York
hotels in Chicago
hotels in Miami

Location and language are optional in the Google Ads form, but setting them helps you keep comparisons focused on the same audience.

Compare demand, then choose an actionCopy Anchor Link

Sort the results by Search Volume to compare terms. Use Search Volume Trend to see how their demand changes over the months shown in the report.

The table also includes Competition, Comp. Index, CPC, Low Bid, and High Bid. These advertising metrics provide context for paid search; they do not tell you how difficult an organic ranking will be. A dash means the report has no displayed value for that metric.

CPC (cost per click) is always shown in USD (US dollars) in Keyword Research, regardless of the selected country or language.

Keep relevance in the decision. A lower-volume term that fits a specific page can be more useful than a broad term that does not match your content.

Save or export your shortlistCopy Anchor Link

• Save to List creates a reusable keyword list, using all keywords or only those with volume. Existing lists can be appended to as well.
• Export CSV offers the same all-keywords or with-volume choices.
• Create Report opens the next step for Rank Tracker, SERP Snapshot, or Heatmap. Review its settings before submitting it.

Optional settingsCopy Anchor Link

The form also includes Date From, Date To, Sort By, Search Partners, and Adult Keywords. Change them when your research needs a particular period or scope, and keep those settings consistent when comparing reports.

For Bing demand, choose the Bing tab and Search Volume. Bing requires a location and language and also offers a device selector.