SEO Tools Docs

Build and reuse keyword lists

Keep useful keywords together and reuse them when creating reports.

Use Keyword Lists to organize terms around a topic, page, or campaign. Start with a focused list you can act on, such as the city hotel searches for booking.com.

Create a list

  1. Open Keyword Lists from the sidebar.
  2. Select Create List.
  3. Enter a clear List Name, such as Booking city hotels.
  4. Paste your keywords in Keywords (one per line).
  5. Select Create List in the dialog.
Interactive example · Booking.com · US

Create New Keyword List

Create a list of keywords to reuse across your campaigns.

Sample data. Try the controls; changes stay in this example.

hotels in New York
hotels in Chicago
hotels in Miami

To bring in a shortlist from a spreadsheet, copy its keyword column without the heading and paste it into this field, one keyword per line.

Save a research result as a list

Open a completed Keyword Research report and select Save to List. Choose all keywords or only keywords with volume, enter a name, and select Save Keywords. Choose Append to existing list to add the report's keywords to a list you already use.

Work with your list

Open its name in Keyword Lists. The table shows Keyword, Volume, and Source. You can sort those columns and page through longer lists.

Interactive example · Booking.com · US

Booking hotel list

Export CSV

Keywords 6

Actions
hotels in New York74,000Auto
hotels in Las Vegas60,500Auto
hotels in Chicago40,500Auto
hotels in Miami33,100Auto
hotels in Boston22,200Auto
hotels in San Francisco18,100Auto

One keyword per line. Duplicates will be skipped automatically.

Sample data. Try the controls; changes stay in this example.

To add more terms, paste them into Add Keywords, one per line, then select Add Keywords. Duplicate keywords are skipped automatically.

Use Edit Details to update the list's details or Export CSV to take it into a spreadsheet.

Turn a list into a report

Select Create Report and choose Rank Tracker, SERP Snapshot, or Heatmap. Review the target, locations, and other report settings before running it.

Keep the list focused before starting a report. A broad hotel list can contain thousands of discovered terms; a shortlist for one city is easier to review and use for a particular SEO task.