Explore your backlinks
Build a backlink report, review referring sites and linked pages, and investigate new or lost links.
See which sites link to you, which pages attract links, and where your backlink profile is changing. Start with Backlink Intelligence for the overview, then choose a focused report when you have a specific question.
Create your first report
- Select your project and open Backlinks.
- Click New Report.
- Add an optional Report Name, such as
Booking backlink profile. - Enter a domain in Target, for example
booking.com. - Under Select Endpoint, choose Backlink Intelligence.
- Click Next: Configure Options.
- Keep Include Subdomains on to include links pointing to subdomains, or turn it off to narrow the scope.
- Click Create Report. Open the completed report from the report list.
New Backlinks Report
Select an endpoint and configure your report.
Sample data. Try the controls; changes stay in this example.
The report name helps you distinguish repeat checks. Keep the target and subdomain setting consistent when comparing results.
Read the overview
The dashboard brings together Referring Domains, Total Backlinks, New Links, Lost Links, and the Authority Trend chart. Referring domains count different linking sites; total backlinks can include many links from the same site.
Use Link Profile Health and Link Attribute Distribution to review the mix of follow, nofollow, UGC, text, and image links. Top Linked Pages helps you find the pages attracting links.
Booking.com US
Backlink Intelligence · booking.com
Created Sep 24, 2026
Authority Score
68/ 100Referring Domains
299Total Backlinks
1,280New Links
5Lost Links
3Toxicity Score
–No dataAuthority Trend
Sep: 1,280 backlinks · 299 referring domains
New Links5
Lost Links3
Link Profile Health
Link Attribute Distribution
Attributes
- Follow
- 80%
- Nofollow
- 20%
- UGC
- 0%
Top Linked Pages
Sample data. Try the controls; changes stay in this example.
The illustrated report includes separate totals for referring domains and backlinks, with new and lost link lists below. In your own report, check the creation date before using those figures as a current baseline. An unavailable score is missing data, not a zero.
Investigate a new or lost link
- Click View all new links or View all lost links in the overview.
- Review Source Domain, Source URL, Anchor Text, DR, and the detection or loss date.
- Use the search field, column sorting, and Columns to narrow the list.
- Open the source URL to check the link in context. For a useful lost link, check whether the linking page changed or the destination moved before deciding what to fix.
- Click Back to Report to return to the overview.
Choose a focused report
The New Report screen also offers these choices:
| Report | Use it to |
|---|---|
| Summary | Review a backlink profile summary. |
| Backlinks | Inspect individual backlinks, source pages, and anchors. |
| Referring Domains | Review the domains pointing to your target. |
| Anchors | Explore anchor text distribution. |
| History | Review monthly backlink trends. |
| New & Lost | Examine changes across a date range. |
| Competitors | Find domains sharing your backlink profile. |
| Domain Pages | Find pages with backlinks. |
For Backlinks, you can enter a full page URL as the target. On the options step, set a Limit of up to 1,000 results, choose Live, Lost, or All under Backlinks Status, and use Mode to show all results, one per domain, or one per anchor. Referring Domains also offers a result limit and status filter.
For New & Lost, set Date From, Date To, and Group By before creating the report.