SEO Tools Docs

Explore your backlinks

Build a backlink report, review referring sites and linked pages, and investigate new or lost links.

See which sites link to you, which pages attract links, and where your backlink profile is changing. Start with Backlink Intelligence for the overview, then choose a focused report when you have a specific question.

Create your first report

  1. Select your project and open Backlinks.
  2. Click New Report.
  3. Add an optional Report Name, such as Booking backlink profile.
  4. Enter a domain in Target, for example booking.com.
  5. Under Select Endpoint, choose Backlink Intelligence.
  6. Click Next: Configure Options.
  7. Keep Include Subdomains on to include links pointing to subdomains, or turn it off to narrow the scope.
  8. Click Create Report. Open the completed report from the report list.
Interactive example · Booking.com · US

BacklinksNew Report

New Backlinks Report

Select an endpoint and configure your report.

1Target & Endpoint―2Options

Enter a domain (e.g. georanker.com) or full URL for the Backlinks endpoint.

Select Endpoint

Sample data. Try the controls; changes stay in this example.

The report name helps you distinguish repeat checks. Keep the target and subdomain setting consistent when comparing results.

Read the overview

The dashboard brings together Referring Domains, Total Backlinks, New Links, Lost Links, and the Authority Trend chart. Referring domains count different linking sites; total backlinks can include many links from the same site.

Use Link Profile Health and Link Attribute Distribution to review the mix of follow, nofollow, UGC, text, and image links. Top Linked Pages helps you find the pages attracting links.

Interactive example · Booking.com · US

BacklinksReport

Booking.com US

Backlink Intelligence · booking.com

Created Sep 24, 2026

Authority Score

68/ 100

Referring Domains

299

Total Backlinks

1,280

New Links

5

Lost Links

3

Toxicity Score

–No data

Sample data. Try the controls; changes stay in this example.

The illustrated report includes separate totals for referring domains and backlinks, with new and lost link lists below. In your own report, check the creation date before using those figures as a current baseline. An unavailable score is missing data, not a zero.

  1. Click View all new links or View all lost links in the overview.
  2. Review Source Domain, Source URL, Anchor Text, DR, and the detection or loss date.
  3. Use the search field, column sorting, and Columns to narrow the list.
  4. Open the source URL to check the link in context. For a useful lost link, check whether the linking page changed or the destination moved before deciding what to fix.
  5. Click Back to Report to return to the overview.

Choose a focused report

The New Report screen also offers these choices:

ReportUse it to
SummaryReview a backlink profile summary.
BacklinksInspect individual backlinks, source pages, and anchors.
Referring DomainsReview the domains pointing to your target.
AnchorsExplore anchor text distribution.
HistoryReview monthly backlink trends.
New & LostExamine changes across a date range.
CompetitorsFind domains sharing your backlink profile.
Domain PagesFind pages with backlinks.

For Backlinks, you can enter a full page URL as the target. On the options step, set a Limit of up to 1,000 results, choose Live, Lost, or All under Backlinks Status, and use Mode to show all results, one per domain, or one per anchor. Referring Domains also offers a result limit and status filter.

For New & Lost, set Date From, Date To, and Group By before creating the report.