Mobile devices are becoming cheaper and cheaper. You will find a smartphone or a tablet at a lower price than a laptop or a desktop. And these days there are so many people that prefer a tablet or a smartphone where they can read articles, check an online store to buy something or to book a restaurant. Almost nobody turns on the computer now to look for something to read. They just open the browser on their phone and start looking for something interesting to read, or the nearest restaurant in their area to book a table for the dinner.
That is the first and the most important reason why you need to improve your mobile ranks. Mobile ranks are different from desktop ranks because there is about Google personalization of the search results which is differently made for searches done through mobile devices.
Mobiles SERPs are always GPS targeted. They are influenced by where the person’s position is when he or she does the search. Mobile ranks are in fact “local ranks” that have gone through additional search personalization suited for mobile users.
This means that if your website is prepared for desktop devices, work on it to prepare the platform for mobile devices and you should work firstly on mobile ranks.
If your website is a real desktop SEO killer, but lacks when it comes to mobile optimization, even your desktop ranks will be affected.
How it works? Google will firstly crawl your mobile version of the website in order to learn how it should be indexed in search. Mobile ranks are now officially more important if you want to optimize for the biggest search engine on the planet.
Let’s see some of the things that can improve your mobile ranking with Google:
1 - Responsive, dynamic serving, or separate-site configuration;
2 - AMP Protocol;
3 - Finger-friendly design;
4 - Flash elements;
5 - Local SEO.
Mobile is destroying PC in the contest of popularity. There are far more mobile devices than desktops, and the total internet browsing done via mobile devices, surpassed desktop browsing for the first time.
1 - Responsive, dynamic serving, or separate-site configuration: the mobile version of your website should be as similar as possible to the desktop version.
Responsive Design means pages and elements that adjust to the user’s screen instead of a single version with fixed measurements. Responsive Design is Google’s preference.
Dynamic Serving means the same URL will be viewed differently depending on the type of device it is viewed from, and the design will be different accordingly.
Separate Site means you have a separate URL for the mobile version of the main website, usually looking something like this: m.yourwebsite.com. If not done correctly, this can cause indexing issues with Google, so read up on it if you go with that approach.
2 - AMP Protocol: This is a protocol that makes mobile pages to load very fast AMPs load about 4 times fast than non AMPs pages;
3 - Finger-friendly design: yes, because we speak about touch screen devices;
4 - Flash Elements – Mobile devices favor Java and HTML5, and many smartphones can’t see flash elements at all. Even YouTube defaulted to HTML5 back in 2015;
5 - Local SEO – Mobile search is always geo-targeted, so a well-optimized site for local search will also be a benefit for mobile ranks.
Updated over 3 years ago