# Choose the right SEO report

> Match your question to the GeoRanker tool that can answer it.

Canonical: https://docs.georanker.com/docs/what-is-georanker

Start with the question you need to answer. Select a campaign in the sidebar, then choose the tool.

| Your question | Use |
| --- | --- |
| Which keywords should we target? | [Keyword Research](https://docs.georanker.com/docs/keyword-suggestions-1) |
| How much search demand do these terms have? | [Keyword volumes](https://docs.georanker.com/docs/keyword-volumes) |
| Where does our website rank? | [Rank Tracker](https://docs.georanker.com/docs/ranktracker) |
| Which domains compete with us in each market? | [SEO Competitors](https://docs.georanker.com/docs/heatmap-1) |
| What pages and ads appear for this search? | [SERP Snapshot](https://docs.georanker.com/docs/first-page-countries-1) |
| How does visibility change around a location? | [Local Heatmap](https://docs.georanker.com/docs/ranktracker-local-222) |
| What should we improve on this page? | [OnSite Analysis](https://docs.georanker.com/docs/keywordds-denisty-tool) |
| Which links on our site need attention? | [Broken Links](https://docs.georanker.com/docs/broken-links) |
| What does our backlink profile look like? | [Backlinks](https://docs.georanker.com/docs/backlinks) |

A **campaign** groups work for a website or project. A **report** contains a tool's configuration and results. A **monitor** runs supported reports on a recurring schedule. [Keyword Lists](https://docs.georanker.com/docs/keyword-lists) let you reuse terms across reports.

The guides use booking.com as an example. Replace its domain, keywords, and locations with the ones relevant to your business.

[Create your first report](https://docs.georanker.com/docs/getting-started), or use the separate [API reference and playground](https://docs.georanker.com/reference) for programmatic access.