# Discover keyword ideas

> Turn a topic or website into keyword ideas, compare demand, and save the terms worth pursuing.

Canonical: https://docs.georanker.com/docs/keyword-suggestions-1

Use **Keyword Research** when you need ideas for what to target next. If you already have a shortlist, use [Search Volume](https://docs.georanker.com/docs/keyword-volumes) to check its demand.

## Start with a topic

1. Select your project, then open **Keyword Research → New Research**.
2. Give the report a recognizable name, such as **Booking hotel ideas**.
3. Select **Google Ads → Keywords For Keywords**.
4. Enter up to **20 seed keywords**, one per line or separated by commas. For booking.com, start with `hotels in New York` and `hotels in Chicago`.
5. Search **Location** and select your target country. Our hotel example uses **United States** and `en` in **Language** for English searches.
6. Leave optional settings unchanged for a first report, then select **Run Research**. Open the completed report from **Recent Reports**.

[Interactive example: Keyword Discovery: research setup](https://docs.georanker.com/docs/keyword-suggestions-1). The example uses illustrative sample data.

Start with a few closely related seeds. A focused topic is easier to turn into a useful content plan than a large collection of unrelated terms.

## Read the results

The report shows keyword ideas alongside **Search Volume**, **Competition**, **Comp. Index**, **CPC**, **Low Bid**, and **High Bid**. Click a column heading to sort, or use **Columns** to choose what you see.

**CPC (cost per click) is always shown in USD (US dollars)** in Keyword Research, regardless of the selected country or language.

[Interactive example: Keyword Discovery: keyword results](https://docs.georanker.com/docs/keyword-suggestions-1). The example uses illustrative sample data.

- Use **Search Volume** to compare demand for relevant terms.
- Read the **Search Volume Trend** to spot changes over time. **Hide** gives the table more room; **Show** restores the chart.
- Treat competition and bid figures as advertising metrics, not organic ranking difficulty.

For booking.com, terms such as `hotels in New York`, `hotels in Chicago`, and `hotels in Miami` suggest different content needs. Keep the ones your website can answer well, rather than choosing only the highest volume.

## Keep the useful ideas

Select **Save to List** to create a list from all keywords or only keywords with volume. Enter a list name and select **Save Keywords**. You can also choose **Append to existing list** when a list already exists.

**Export CSV** offers all keywords or keywords with volume. **Create Report** offers Rank Tracker, SERP Snapshot, and Heatmap as next steps. Review the report settings before running it.

See [Keyword Lists](https://docs.georanker.com/docs/keyword-lists) to organize a shortlist for reuse.

## Start from a website instead

In **New Research**, choose **Google Ads → Keywords For Site**. Enter the **Target Domain / URL**, then choose **Specific Page** or **Entire Site**. Set your market and language, name the report, and select **Run Research**.

## Choose another research view

| Option | Use it for |
| --- | --- |
| **Google Ads → Ad Traffic By Keywords** | Forecast impressions, clicks, and CPC for a set of keywords. |
| **Bing** | Research Bing keyword demand and suggestions. Its form requires a location and language. |
| **Google Trends** | Compare popularity for up to five terms. Use exactly one keyword when requesting **Related Topics** or **Related Queries**. Choose the time range and the data you need, such as **Trend Graph** or **Geo Map**. |