# Compare SEO competitors across locations

> See which domains rank for your keywords in each market with SEO Competitors.

Canonical: https://docs.georanker.com/docs/heatmap-1

Find the sites competing for your keywords, then compare where they show up. **SEO Competitors** displays search results in a matrix: positions down the side, locations across the top.

## Create a report

1. Choose your campaign in the sidebar, then open **SEO Competitors** and select **New report**.
2. In **Basic Details**, name the report and add up to 10 keywords. Enter one per line, or use **From List**.
3. In **Search Engines**, choose Google, Bing, or Yahoo, select a device, and set the result depth.
4. In **Locations**, select a country. Leave the city blank for country-level results, or choose a state/region and city. Select **Add** for each location.
5. Select **Create Report** and wait for the results.

Start with one keyword and a few locations. **Both** devices doubles the number of SERPs collected.

[Interactive example: SEO Competitors: ranking comparison](https://docs.georanker.com/docs/heatmap-1). The example uses illustrative sample data.

## Read the comparison

Choose a keyword, engine, and device in **Overview**. Each column contains the domains and URLs returned for that location. Use **Highlight domain** to find a particular site.

The legend distinguishes domains found in multiple locations from those appearing in one. The **Organic** and **Ads** views separate the result types. A location with no ad results does not prove that a competitor never advertises.

For a booking.com example, check `hotels in New York` on Google desktop in the United States. To compare markets, add more locations during setup.

Pick two or three consistently visible domains and inspect their ranking pages. Use [SERP Snapshot](https://docs.georanker.com/docs/first-page-countries-1) for result titles and snippets, or [Rank Tracker](https://docs.georanker.com/docs/ranktracker) to follow your own positions over time.