# Inspect ads in search results

> Review paid results captured for a keyword in SERP Snapshot.

Canonical: https://docs.georanker.com/docs/advertisers-coutries

Use a captured SERP to see which ads appeared for a keyword in a particular market.

1. [Create a SERP Snapshot](https://docs.georanker.com/docs/first-page-countries-1) with your keyword, location, engine, and device.
2. Wait for the results, then open the keyword row.
3. Select **Ads** to focus on paid results.
4. Review the captured ad titles, text, and landing pages. Use **All** to return to the complete result set.

**Ads Found** describes that capture. Zero ads does not mean a company never advertises: the result depends on the keyword, market, device, and collection time.

Use what you see to compare messaging and landing-page intent. A SERP capture does not establish a competitor's budget, total spend, or campaign performance.